How I Created SYNERGY

By using the same Fonts, colours and logo I believe that i successfully created synergy across my products.

My Finished Poster

Background - I created the background using the clips from the newspapers and cutting and sticking them onto a board.

WHO Logo - I made this on photoshop using the standard tool, o make it look as though t was coming out of the megaphone i used the perspective tool.

The Tag line - I used the typography tool on photoshop, along the shadow to make it look more 3-D and eye catching.

Copy right - I used the copy right logo and wrote 'Independent Newspaper Limited' to create a conventional poster.

Website address - By adding my website address it gave the audience a way of finding out more information bout the newspaper. Most posters contain a website address and therefore I stuck to the forms and conventions.

Illustration - I drew this image and took a picture to upload onto photoshop where I then changed the image to black and white using the 'threshold' tool. I wanted to change the picture into black and white so that the WHO log would stand out as it's colour.

Web page extras

I have uploaded a Youtube video onto my website, named, 'Youtube best of the day'. This was an idea i came up with to try and appeal to the younger generation who seem to have a great level of interest in watching the best 'Youtube' video's. To show a video on my website I embedded the code onto the HTML in order for the video to play.

I also created an application where you share the information found on the website using social networking sites -

- Flickr

- Twiiter

- Facebook

There is also a blogger application, 'featured Blog' on my web

site, which i have used to show members of the publics blogs. I thought that this would be a good way of allowing the readers to to interact and be able to to share their news and information on the website for free. If the website continued to run and be updated, for this application, 'Featured Blog',I would change the blog every week allowing the public to show their blogs to other readers.

The other application that i noticed on other existing community newspaper websites was that, you could also get the news on your mobile. Young people nowadays seem to have high-tech phones allowing then to use the internet and applications allowing you to have the news sent your phone, making it an on-the-go product.

Adverts used in newspaper

Creating My Logo

this is an image i found on Google which inspired me to create my own logo.

Having studied Graphic Design and Art for last year and half, i felt confident in illustrating my own logo. I am quite pleased with the out come of my logo which i can now use to create my poster and add to my website and newspaper.

Using the correct mode of address

When writing news articles I adopted a colloquial mode of address that would appeal to a younger audience.

I wanted to address the audience as a friend so that the newspaper didn't appear too formal and hard to read. In order to this i used slang words in my news articles that were familiar to my target ages 16-25.

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